La Perla is a luxury Italian lingerie and lifestyle brand, renowned for its craftsmanship, heritage, and timeless elegance. With a global presence and a strong retail footprint, the brand blends high fashion with intimate apparel
Led the design and launch of a new global eCommerce platform that became the foundation for the brand’s digital growth.
Built to scale across multiple markets, the site delivered a luxury user experience while supporting localised strategies across key regions.
The new platform drove triple-digit growth in online revenue through highly profitable PPC, SEO, paid social and display campaigns, with tailored site experiences and regional marketing plans that unlocked new streams of growth.
