ELLERY

ELLERY

ELLERY is an avant-garde fashion label known for its architectural silhouettes, sculptural tailoring, and bold, artistic vision. Founded in Australia and celebrated globally, the brand bridges high fashion with conceptual design.

A bespoke eCommerce website was developed from the ground up for luxury fashion label ELLERY, combining bold visual design with a seamless user experience to reflect the brand’s avant-garde aesthetic.

The project included a full migration from Magento to Shopify Plus, delivering improved site performance, greater flexibility for the internal team, and a more robust shopping experience.

The new platform elevated ELLERY’s digital presence and played a key role in driving online sales growth.