Luxury search performance is shaped less by keywords and volume, and more by whether a brand’s digital presence genuinely helps customers resolve uncertainty and form belief.

In luxury, CRM is rarely a technology problem. It’s almost always a clarity problem. The brands that struggle tend to treat CRM as a messaging engine, rather than as a system for understanding behaviour, intent and value over time. When it works well, CRM doesn’t feel like marketing at all, it feels like the brand remembering who the customer is, what they care about, and when to speak with restraint rather than frequency.

In luxury digital, performance is rarely constrained by speed or usability. More often, it is constrained by confidence - and by whether the experience quietly reassures customers at the moment they are being asked to commit.

The Strategic Silence: Don’t Mention Black Friday Too Early

In the ever-evolving landscape of paid social advertising, the secret to success has undergone a significant shift. Gone are the days when meticulous audience targeting was the sole focus. Today, the spotlight shines on the 'Creative' - the actual content of your ads.